Universities Should Think Like Corporations
Ann Althouse has a blog post up about law professors intent when they write exams. Being too smart to have gone to law school, I don't have anything to add to the conversation about professors' intent when they write law school exams, however, one commenter alluded to the idea that there should be a more efficient way of getting a legal education than scrawling answers to a professor's questions in a blue book. I essentially agreed with this point but applied it to all of higher education, saying that higher education has become, in recent decades, unjustifiably expensive. Someone took this to mean that I was prediciting the disappearance of universities; this was not my intent, and I clarified my thoughts:
Regarding my comments above, which someone apparently took to mean that I think universities will disappear: that's not my argument.My argumnent is that universities, as currently organized, have become bloated and expensive, and, at some point, most universities (if not all) will face the problem of students and their parents balking at the high prices charged, and will seek out better returns on invested capital.
This happened in the auto industry with the advent of Japan's entry into the US market, and it is currently happening in the airline industry. Merely because academia likes to think of itself as free from the pressures of the competitive market does not mean that academia is free of those pressures.
Academia, as with all other institutions, has to compete for scarce capital. Entities that can give consumers (students) the same education as traditional academies, while charging less, will prosper in the coming decades. Academia will stultify unless it radically reorganizes itself.
I don't mean to argue that this change will happen immediately, or that universities will disappear. I do mean to argue, however, that academics have to start thinking of their product in terms of the return on capital invested by their consumers. Otherwise they will find themselves in a declining industry.
I should add to this comment that the soon-to-retire President of my university, Stephen Joel Trachtenberg, essentially agrees with this argument, in a letter sent to alumni via email:
I have, for the past year, been thinking about a book addressing American higher education in the 21st century. Some of my observations have been shared with this community and in various public talks around the country. Those who study this subject understand too well that the current model of a master passing information to a novice face-to-faceformat that has changed only slightly since the Middle Agesis on the brink of a major upheaval. Life, as we know it in the Academy, will be reintegrated on three levels: (1) how students learn and faculty teach; (2) where these activities take place; and (3) from what sources scholarship will flow. Not insignificant is a coda about how the development and transfer of new knowledge will be paid for. It is difficult to cast aside centuries of work habits, but, if the economics are to remain viable in the next 100 years, universities must change their modes of operation. And, as we have seen the last few years, changeeven when it ! is inevitable and arguably for the betterdoes not come easy. I foresee it as gradual and nationwide once it begins, taking at least a decade and ranging from coast to coast. I am prepared to further develop my ideas on this subject. I will begin by giving the Sir George Watson Lecture at Sulgrave Manor in England next November. I plan to test the hypothesis that those who can do - can also teach.
I would argue that if presidents of major universities think in the same manner as does your humble blogger about the nature of universities and their prospects in the coming century, then my argument should be heeded.
History, of course, will show whether universities are up to the task of figuring out how to right themselves.
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